3) What have you learned from your audience feedback?

Throughout the whole project we organised audience feedback sessions in order to get opinions from our Core Audience, the 16-24 year old females demographic, on whether or not our ideas were working; a good example of this is when we invited our friend Rhiannon to the media block to see our initial website design. She suggested that instead of introducing the tumblr feed as an external website, we could also integrate the feed straight into the website using a widget. Another example of how we received audience feedback was by organising screening sessions and feedback sessions, which proved to be very useful as we received a lot of constructive comments.

A video we took of some people's reactions to our music video - while some people look a bit indifferent, other look like they're enjoying it!

Generally, the majority of our audience feedback was very positive, with some people going so far as to say that they wouldn't fault anything! However, there was some constructive criticism that we completely agreed with, and due to some of the audience feedback, we even decided to change our secondary and tertiary audiences around, as we felt that we had had a more positive reaction from the 25+ F demographic. Initially, the secondary (25+ F) and tertiary (8-15 F) audiences were going to be the other way round, but we decided to tailor our categories for a better reception and maximum audience compatibility. Demographically speaking, we think Ava would appeal most to female viewers, however our feedback also showed us that we should not exclude the possibility of Ava having male fans too, as we had a very positive reception from them.

Core Audience Feedback - Music Video

We decided that our CA would be 16-24 year old females, as we fit into that demographic and therefore we feel that we can get into their state of mind and find out what would appeal to them. Below is a Prezi showing the workspace of a typical member of our CA, which gave us an insight into the way we could target her directly.

(Please view full screen for maximum immersive experience)

The hobbies and psychographics of our core audience, which helped us to get into their mindset

A video which we shot and edited, showing some of our Core Audience's thoughts about the music video

From the above video, I learnt that we could have spent a bit more time rehearsing our choreography and staging, as it was often considered to be a bit rushed and not as seamless as it could have been. However, it was still really nice to hear that people liked the intentional fakeness of the video, as we had initially intended to explore the theme of fantasy vs reality.

Secondary & Tertiary Audience Feedback - Album Cover & Website

From our secondary and tertiary audience feedback I learned that the two audiences had clashing opinions; while the younger audience liked the repetition of the pink colour on our album cover, the older audience seemed to think it was a bit too much. Alternatively, the younger audience didn't react as warmly to our choice of fonts as the older audience did. This just goes to show that we can't please everyone, but we're very relieved that despite this, both audiences still had so many positives to say about both texts!

General Audience Feedback - Music Video

Above is a Voki, a visual representation of the general feedback we received from all three audiences. This showed us that the majority of our audience picked up on the same things, and it was very humbling to hear that so many people said there was nothing they would change about our video!

Created with Padlet

SurveyMonkey

For our survey, we decided on a mix of qualitative and quantitative questions, so that we could get a mix of both opinions and statistics. After reviewing our SurveyMonkey results, we found that most people rated the video highly, with us receiving four 10s and eight 8s. The one person who gave us a 5 gave us the criticism that "it just felt too amateur, i just wasn't invested enough", which is understandable, and despite our intention for the video to look handmade and amatuer-ish, we agree that there may have been some points when the viewer could have been bored with the lack of fast cuts and pacing.

Taken directly from our SurveyMonkey music video survey, we asked everyone to rate the video and we averaged an 8!

Potential Male Audience?

Something that we were pleasantly surprised by is the reception we received from the 16-24 Male demographic; most of the boys said that they thought our video was "creative" and "unique", and they all liked the novelty of it. We would therefore consider tailoring our audience, and perhaps try to find a way to target the male demographic; perhaps by adding male merchandise in our website's shop.

Another potential audience - teenage boys?

Conclusion

From the audience feedback I learnt that we had made a good decision in targeting 16-24 year old females as our Core Audience, however I also learnt that we had made the wrong decision in having the 25+ female demographic as our tertiary audience; many of the women we interviewed said that they really enjoyed our video, whereas our secondary audience didn't react as enthusiastically. Therefore, after switching our audience categories round, I now believe that we made the right choice, as we continue to get praise from the 25+ female audience.