Shoot Schedule

He Wasn’t There Shoot Schedule

Shot Number	Set Up	Time Code (Playback)	Description/ Camera Set Up	Cast Costume	Lights/Props
	9.20 am			Ava Boyfriend Stagehands
1	Ava – Romantic Settings	Singing Start-End	Dolly (ELS-CU)	Ava Flowery Pink dress, Black Skirt, Flowery Shirt, Blue Dress, tights   Boyfriend Skinny Jeans, White Shirt   Backstage People Black Tops and bottoms, plus miscellaneous accessories   Waiter Bowtie, Shirt, Black Trousers   Superhero Superhero Costume   Ex-Wife Dress, Jumper, Cushion	Bench, (Helium) Balloons, Picnic Basket, (Plastic) Food/Plates/cups, Birds, Flowers, Grass, Flower Pots, Bunny/Cat, Tree, Sun, Bouquet, chocolate, teddy bear, round table, chairs x2, tablecloth, vase, flowers, crockery, cutlery, waves, boat, signpost, chairs, globe, signs, shark, jellyfish hat, sunset/frame
	11am
	*Break*
	11.20am			Ava Boyfriend Stagehands	Blue Spotlight Blue
1	Ava – Romantic Settings	Singing Start-End	Dolly (ELS-CU)	Ava Flowery Pink dress, Black Skirt, Flowery Shirt, Blue Dress, tights   Boyfriend Skinny Jeans, White Shirt   Backstage People Black Tops and bottoms, plus miscellaneous accessories	Bench, (Helium) Balloons, Picnic Basket, (Plastic) Food/Plates/cups, Birds, Flowers, Grass, Flower Pots, Bunny/Cat, Tree, Sun, Bouquet, chocolate, teddy bear, round table, chairs x2, tablecloth, vase, flowers, crockery, cutlery, waves, boat, signpost, chairs, globe, signs, shark, jellyfish hat, sunset/frame
	1pm Wrap (and Lunch)

eBay order list (for smaller props)

Bowties- http://www.ebay.co.uk/itm/New-Mens-High-Quality-Bowtie-Novelty-Wedding-Groom-Tuxedo-Bow-Tie-Necktie-/390599701944?pt=UK_Ties&var=&hash=item5af18e75b8 013 - £1.99  x3 (For the three serenaders in the café set up)

Nemo hat - http://www.ebay.co.uk/itm/Animal-Water-Fish-Hat-Animal-Hat-Water-Fish-with-Stripes-/121120592520?pt=UK_Clothing_Masks_JD&var=&hash=item1c33599288 - £5.99 (For the ex-boyfriend after he falls into the 'sea' in the boat set up- also a popular culture reference to Finding Nemo)

Artificial flower bouquet - http://www.ebay.co.uk/itm/ARTIFICIAL-BEAUTIFUL-COLOUR-BUNCHES-BUSHES-STEMS-OF-FLOWERS-NEW-RANGE-/300989853059?pt=UK_Home_HomeDecor_Miscellaneous&var=&hash=item461464ad83 – £1.90 Pink Gerbera and Peony Mixed Bunch (For Ava from set up one to chorus one)

Bowties + Hat + Flowers = £10.90

Timeline of Our Music Video

Key: Ava Boyfriend Background People

Verse 1:

1. Ava check hers appearance into the camera
2. Ava goes and sits on the bench
3. Ava checks her watch and waits
4. Boyfriend walks in background people point
5. Boyfriends sits on the bench and slides over towards Ava who gets up and sits on the other side of the bench
6. Boyfriend hands Ava balloon and she pops/bops it
7. Background people hold up signs of his 'lies'
8. Boyfriend hands Ava a teddy bear which she throws over her shoulder
9. Boyfriend hands Ava a box of chocolates which she throws over her shoulder
10. Boyfriend hands Ava a bunch of flowers

Chorus: Choreography Background people move park scene offstage, move café scene on stage, Ava ends by thrusting/throwing flowers at camera



Verse 2:

1. Ava unthrusts flowers at camera
2. Ava Quickchanges
3. Ava goes to sit at table where boyfriend is waiting
4. Serenaders come in and sing
5. Waiter comes in with food
6. Ex wife comes in and pushes waiter out of the way
7. Helper brings on 'sorry' sign
8. Boyfriend gives card to Ava
9. Ava looks at card and tears it up
10. Trustfall

Chorus: Choreography, Background people move café set off stage and bring on boat set on, Tablecloth in front of camera



Verse 3:

1. Ava quick changes
2. Ava goes to sit in boat where boyfriend is waiting
3. Signpost and boyfriend points at 'wrong' Ava shakes head boyfriend drops oar
4. Ava bops boyfriend on nose
5. Boyfriend loses balance and falls into the water
6. Ava arm is lifted in the air like she is the champion of a wrestling match
7. Shark swims from left to right
8. Globe is thrown at Ava but she bops it away
9. Ava poses cutely and wrestles shark

Chorus: All stagehands group around Ava, each taking turns to dance forward, frame brought on and everyone crowds in, bring in balloons and props

Floor Plans with Timecodes

When planning our one shot, we found that storyboards were not the best way to illustrate what would happen across the duration of the music video, therefore we decided to use floor plans and sketches of the sets, accompanied by the timecodes that the props would go on the screen.

Potential Costumes

 

We need three 50s style outfits for our music video (one for each setup). Mila tried on a variety of dresses, shirts and skirts, and whilst discussing what looked good, we also had to consider which outfits Mila could easily change into/out of as we are doing quick changes between set ups.

Studio Run Through

This is a rehearsal that we did in the Seward Studio, while trying out lighting setups. This is our main setup for the park and boat scenes, and we have booked another session so we can try and work out the café lighting setup.

The lighting setup for the two scenes

Using Social Media

We decided to use twitter to promote our artist early on in our project, so that by tweeting we could build up interest in our artist and create a personality for her that would emphasize her branding. It also meant that we could interact with people who were fans of the genre or of similar artists, like Sia. This enabled us to gain a greater understanding of what out target audience looked for and liked about artists of the genre, and why they would be attracted to a particular artist.

Ava's Twitter: https://twitter.com/AvaOfficial2013

We created a facebook page for Ava where she posts news and updates for fans, and by 'liking' it they can engage with the artist and the wider fan community. This was particularly important for Ava's teenage fans who are our target audience, as younger people tend to spend a lot of time on facebook and it is still the number one social networking site.

Ava's facebook: https://www.facebook.com/avaofficial2013

We then created her both a tumblr. and a blog on blogger. Through both of these 'Ava' can post pictures and thoughts to once again build up a sense of her artist identity, for instance reblogging a picture of a London sunrise on tumblr. connoted her british identity. We could also post 'promotional pictures' on it, but similarly to Ava's tweets we write her blogs in the first person, allowing new fans a sense of her personality and helping encourage them to connect with her. Many other celebrities have tumblr. such as Lorde and Jamie Campbell Bower, in other words stars whose images/star identities primarily target teenagers and especially teenage girls.



 

Indicating her interest in all things vintage and promoting her British identity

Ava's tumblr: http://theoneandonlyava.tumblr.com/

From our research we found that many similar artists, such as 'A Fine Frenzy' have their own blog which fans can follow and learn more about the artist and their interests from. We created a BlogSpot site for Ava, with the same URL as her tumblr - theoneandonlyava - to achieve synergy across the different platforms.

Ava's Blog: http://theoneandonlyava.blogspot.co.uk/

We also created a Youtube channel for her, where she has posted some videos of her practicing the choreography for her debut music video for 'He Wasn't There'. These videos will heighten the interactivity and immersion for the audience as the fans can dance along to the choreography and attempt to learn the moves. We hope to later upload some behind-the-scenes videos from the music video shoot on Ava's channel, for more immersion, and also so that the audience can see what Ava is like when she isn't performing and just chatting to the camera, highlighting her loving and fun identity.

Ava's YouTube Channel: http://www.youtube.com/channel/UC-pDs_ZU5x4Li-UZo3pNgRQ

We also used these methods to gain international fans as social media builds communities of fans around the world, and we received hits on Ava's blogs and tweets from people in Asia, America and all over Europe, taking our fanbase further than its British focus.

We put links to all of our social networking sites when creating our website, to increase the interactivity and to help fans immerse themselves in Ava's world.

Choreography

 

Here is a run through of the complete one shot, with specific choreography on the three sets. We still need to work on choreography for Ava in the choruses, but consistent rehearsals, along with other cast and crew members should secure this choreography for our first shoot on 16th November.

We also will need to practice in the studio with all our props laid out and ready to use as part of the choreography.

 

 

This was an initial video of some shots we cut together where we were practising specific aspects of the choreography - the main things to consider in this video are the choreography for the two backing dancers and the way in which the quick change is due to take place. 

Letter we gave to helpers

Dear

For our (Anna, Emily L, Mila and Sharlene) A-Level media project, we are making a one shot music video, starring Ava and we would like you to act in it. Our idea is to create an obviously fake set in the Seward studio, and change the props and furniture to create 3 different stereotypically romantic settings as the video goes on. We would like you to be one of the background characters who move the sets and play minor (but funny) roles in the narrative.

We having a test shoot for our music video on Saturday 15^th, our proper shoot on Saturday 23^rd and we have reserved a back up shoot on Saturday 30th. We may not need the shoot on the 30^th to film if the other shoots go well. On the days of the shoot we will arrive at 8, but you can sleep in a bit longer and arrive at 9 and it will end at either 1 or at 3-4 on school play days, but we may finish before then. We will email you about any changes to or questions about the schedule.

The actual shoot will involve moving props, doing small background roles such as throwing a globe or being in a superhero costume. We would ask costume wise that you wear all one colour eg purple jeans, purple top, or blue skirt, blue tights and blue top much like in Feist’s ‘1234’ music, and if you don’t want to travel in them there are changing facilities. 

The shoot will involve many short breaks and one longer lunch break, so you might want to bring snacks and drinks along, but some food will be provided.

 

Please fill in the form and return it to Anna, Emily, Mila or Sharlene. Your help is much appreciated!

 

Thank you,

Group 2!

_______________________________________________________________________________________

I can and will attend the following shoots (please circle):

Sat 16^th                                         Sat 23^rd                                    Sat 30^th

Contact number

Your name:

Telephone number:

Email address:

Our Album Art Idea

With our album art, we want to draw on the theme of appearance vs. reality so that there is synergy between the album and the music video (as the constructed set in the video implies fakery, and she attempts to escape this façade at the end). Drawing on our knowledge of album art, we will use the front sleeve to attract and entertain, the middle sleeves to provide immersion for the audience, and the back sleeve to inform. In having Ava wearing an array of 50s dresses and pulling cute expressions, we will also establish her identity through the album art.

Front Sleeve:

• On the front sleeve, we will have Ava leaning on a large frame - drawing on the iconic Grace Kelly photo (a popular culture reference).
• We will have the album name in a speech bubble (also key iconography in our video), drawing on Roy Lichtenstein's 50s pop-art.
• Her name, 'Ava', will be in a decorative typeface.

Middle Left Sleeve:

• Drawing on appearance vs. reality, on this sleeve we intend to see the image on the front sleeve but from the back.
• The message in the speech bubble on the back will contradict the album name in the speech bubble at the front.
• Through the frame, we will see what Ava sees.

Middle Right Sleeve:

• On this sleeve, we will have Ava looking out of a variety of frames, probably circular shaped (similar to submarine or rocket windows).
• She will be pulling a different expression in each frame to highlight the different sides to her character.

Back Sleeve:

• As with all albums, we will have the track-list on the back, written in the same font as the album name to provide synergy, and promote the brand.
• We will also have some more frame photos (like on the middle right sleeve)

History of Album art

The 50s:

• Post War baby boom became teenagers
• Solo singers and vocal groups became popular
• Rhythm and blues became so popular it got its won chart
• Rock'n'roll also started early in the decade
• Major record labels ignored rock'n'roll leading to the rise of independent record labels like Atlantic, Chess, and King
• Elvis became very popular

  

The 60s:

• American rock'n'roll caused revolution inspiring bands like the Beatles
• Fun-in-the sun sound of The Beach Boys
• Soul became popular eg Otis Redding
• British invasion dominated the American hit parade
• America fought back with folk-pop and pyschedelic sound
• Hippie Culture: free love, expanded conciousness, new

     

The 70s:

• Reflected more narcissism that 60s idealism
• Lots of successful 60s bands broke up
• Rise of solo singers like Michael Jackson, Elton John and Cat Stevens
• Also more solo female singers like Olivia Newton-John, Carole King, and Linda Rionstadt
• Hysterical heavy metal like Kiss and Led Zeppelin
• Alice Copper produced Shock Rock hwereas David Bowie, The New York Dolls and Marc Bolan started Glitter Rock
• Lots of other sub-genres started like jazz rock, progressive rock, and reggae became popular
• Rocking fifties revived with films like Grease and American Grafitti
• Saturday Night Fever sold 25 million copies with disco becoming popular while rock lost its edge
• Disenfranchised and disenchanted punk movement was short lived but brought outrage and rebellion back into rock'n'roll
• Very diverse

     

The 80s-90S:

• Lots of famous singers died: John Lennon, Marvin Gaye, Bob Marley
• Sony Walkman Cassette and MTV
• Music became million dollar industry
• People like The Who and The Eagles had come backs
• Charity rock was started by George Harrison with his Bangladesh concert
• Rock'n'roll became part of the establishment
• Youthful movements like rap and hip hop tried to avoid that fate
• New wave of punk became more musical eg Graham Parker, Elvis Costello and The Clash
• Garage Rock transformed into grunge rock with Nirvana, Pearl Jam
• Reggae revival
• Most innovative development was CD and by the end of the decade vinyl was phased out

       

Cheorographing our music video

Visual Breakdown of Lyrics

 

This our breakdown of the "He Wasn't There" lyrics, with visual references and links between the images and text.

Album Art Initial Ideas

1. Ava holding onto balloons
2. Polaroid
3. Scrabble letters/word-search/crossword at back
4. Holding sign with juxtaposing messages on different covers
5. parodying iconic cover
6. Ava as Danny and Sandy
7. Mila as queen stamp
8. Magazine cover
9. Marilyn Monroe night dress
10. Mona Lisa
11. Wizard of Oz
12. singing in the rain
13. Alice in Wonderland - hole
14. Grace Kelly (framed photo)
15. Popping out of circular windows (right inside sleeve)
16. Roy Lichtenstein speech bnuble