Using Social Media

We decided to use twitter to promote our artist early on in our project, so that by tweeting we could build up interest in our artist and create a personality for her that would emphasize her branding. It also meant that we could interact with people who were fans of the genre or of similar artists, like Sia. This enabled us to gain a greater understanding of what out target audience looked for and liked about artists of the genre, and why they would be attracted to a particular artist.

Ava's Twitter: https://twitter.com/AvaOfficial2013

We created a facebook page for Ava where she posts news and updates for fans, and by 'liking' it they can engage with the artist and the wider fan community. This was particularly important for Ava's teenage fans who are our target audience, as younger people tend to spend a lot of time on facebook and it is still the number one social networking site.

Ava's facebook: https://www.facebook.com/avaofficial2013

We then created her both a tumblr. and a blog on blogger. Through both of these 'Ava' can post pictures and thoughts to once again build up a sense of her artist identity, for instance reblogging a picture of a London sunrise on tumblr. connoted her british identity. We could also post 'promotional pictures' on it, but similarly to Ava's tweets we write her blogs in the first person, allowing new fans a sense of her personality and helping encourage them to connect with her. Many other celebrities have tumblr. such as Lorde and Jamie Campbell Bower, in other words stars whose images/star identities primarily target teenagers and especially teenage girls.



 

Indicating her interest in all things vintage and promoting her British identity

Ava's tumblr: http://theoneandonlyava.tumblr.com/

From our research we found that many similar artists, such as 'A Fine Frenzy' have their own blog which fans can follow and learn more about the artist and their interests from. We created a BlogSpot site for Ava, with the same URL as her tumblr - theoneandonlyava - to achieve synergy across the different platforms.

Ava's Blog: http://theoneandonlyava.blogspot.co.uk/

We also created a Youtube channel for her, where she has posted some videos of her practicing the choreography for her debut music video for 'He Wasn't There'. These videos will heighten the interactivity and immersion for the audience as the fans can dance along to the choreography and attempt to learn the moves. We hope to later upload some behind-the-scenes videos from the music video shoot on Ava's channel, for more immersion, and also so that the audience can see what Ava is like when she isn't performing and just chatting to the camera, highlighting her loving and fun identity.

Ava's YouTube Channel: http://www.youtube.com/channel/UC-pDs_ZU5x4Li-UZo3pNgRQ

We also used these methods to gain international fans as social media builds communities of fans around the world, and we received hits on Ava's blogs and tweets from people in Asia, America and all over Europe, taking our fanbase further than its British focus.

We put links to all of our social networking sites when creating our website, to increase the interactivity and to help fans immerse themselves in Ava's world.