Our Album Art Idea

With our album art, we want to draw on the theme of appearance vs. reality so that there is synergy between the album and the music video (as the constructed set in the video implies fakery, and she attempts to escape this façade at the end). Drawing on our knowledge of album art, we will use the front sleeve to attract and entertain, the middle sleeves to provide immersion for the audience, and the back sleeve to inform. In having Ava wearing an array of 50s dresses and pulling cute expressions, we will also establish her identity through the album art.

Front Sleeve:

• On the front sleeve, we will have Ava leaning on a large frame - drawing on the iconic Grace Kelly photo (a popular culture reference).
• We will have the album name in a speech bubble (also key iconography in our video), drawing on Roy Lichtenstein's 50s pop-art.
• Her name, 'Ava', will be in a decorative typeface.

Middle Left Sleeve:

• Drawing on appearance vs. reality, on this sleeve we intend to see the image on the front sleeve but from the back.
• The message in the speech bubble on the back will contradict the album name in the speech bubble at the front.
• Through the frame, we will see what Ava sees.

Middle Right Sleeve:

• On this sleeve, we will have Ava looking out of a variety of frames, probably circular shaped (similar to submarine or rocket windows).
• She will be pulling a different expression in each frame to highlight the different sides to her character.

Back Sleeve:

• As with all albums, we will have the track-list on the back, written in the same font as the album name to provide synergy, and promote the brand.
• We will also have some more frame photos (like on the middle right sleeve)