Music Video Analysis: "Only Fooling Myself" - Kate Voegele

• The video begins in an outdoors setting, with the artist, Kate, sitting on a bench. The background is meant to look natural, however it seems to me that it is actually a green screen. 
• Then later on in the music video, the background changes and therefore it is proven that it has been a green screen throughout the duration of the video. 
• The cutting away of the background and general chaotic nature of the clippings hints at Kate's active imagination and her fantastical desires. 
• This could also hint at her being dissatisfied by reality and the changes between the park, the school gym, the mountains and the farm could maybe suggest that she wishes to travel and experience as much of the world as she can, which gives out a very positive message to teenage girls (her core audience). 
• The quirky styling of her clothes further appeals to this audience, as the outfits are fun, bright and girly. 
• The guitar could be symbolising her musical background, but it is also aspirational, in that many girls (and boys) who cannot play the guitar, want to learn and think it is an impressive skill to have.
• The video is edited in a collage-style, with many cuttings (symbolising magazine cuttings), cellotape (seen best from 2:51), and the main background is reminiscent of grid paper, something which school pupils and university students would be most familiar with. This further proves that the core audience is 12-24 year old females, who are creative and perhaps would wish to travel.
• The fact that the video begins and ends on the same shot connotes the cyclical nature of life, and also how reality is unavoidable, despite how much we may dream.