Brainstorming Artist Identity

Artist Name:

• Polly and the Paprikas
• Maia Clark
• April/Summer
• Maia Stone
• Luna Stone

Branding:

• British
• Retro
• Fun, cute, quirky lifestyle

Style:

• 50's gentle curls
• dramatic make-up

Costume:

• 50's style
• Girly dresses/top and swishy skirt

USP:

• Constructed reality - artist lives in a fantasy world

Audience:

• TA - 12 to 24 year old girls, cultured and educated
• SA - older women who wish to relive their youth

Influences:

• Kate Nash
• Lily Allen
• New Girl opening credits
• Mcfly 'Love is Easy'
• One direction 'Kiss You'
• Post Modern Jukebox
• Nanalew 'Sail'
• Katy Perry 'Thinking of You'

Casting:

• Girl: Mila (or Anna, Sharlene, Emily)
• Boy: Arran, Ben, William, George, Alex