Website
We designed a flat plan for our website before making it on Wix, in order to have a basic idea of what we were trying to accomplish:
- Home page; will be simple yet striking, with Ava's debut music video, He Wasn't There playing automatically. We will also have the official "Ava" logo which will be used over all the products, such as the album cover and merchandise
- News page; will have various posts describing Ava's recent activities
- Music page; will have Ava's album front cover, with a link to the music video and various samples of songs from her album
- Events page; will have an embedded calendar that has been linked to Ava's Google account, which will show all her upcoming events, such as concerts, meetups etc
- Lyrics page; will have handwritten lyrics to all of Ava's songs, and will also include purchasing opportunities to buy the piano/guitar chords to her songs
- Gallery page; will have behind-the-scenes photo slideshows of Ava's music video and album cover shoots, with a narrative description of what happened on each day
- Shop page; here the fans will have the opportunity to buy personalised merchandise with Ava's iconography, and they will also be able to buy limited edition bundles, including T-Shirts, signed albums and mugs etc
- Blog page; we found a widget that enabled us to directly embed Ava's BlogSpot blog into the website, so it will create a coherent link between Ava's personal life and the access her fans have to her life
- Colour scheme; we decided on pastel colours, as they connote naturalness and youth, which are some of Ava's most appealing characteristics
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