The news page of Ava's website, initially, followed conventions of websites I'd analysed in the past, such as that of Kate Nash and A Fine Frenzy, in that as well as notable events that the artist had attended, the news page had articles featuring other brands and companies that the artist had collaborated with. So, as well as talking about the upcoming release of the music video and providing an exclusive sneak peek of the album cover shoot, I also added articles about working alongside organisations such as The National Trust and UK Feminista.
Above is the initial version of the news page that I created. I used a pastel colour scheme and a pin board theme that is being used throughout the website. However, the website appears to be too text-heavy, and as this is supposed to be a visual form of marketing, we should try to cut down the text and put a larger focus on the images.
Below is a screenshot of the news page after a very rough edit, during which I cut down the words, made the font bigger on the articles and enlarged the images, in order to make the news page but informative and aesthetically pleasing.
No comments:
Post a Comment