Initially our homepage only displayed the slideshow of events and news items, but we realised that it was not particularly interactive or immersive - which is essential for a website homepage. One thing we therefore decided to add was the Twitter feed, which allows fans to see what Ava is talking about as soon as she says it. This will make the fans feel like they have a stronger relationship with her. We also added a banner for her new single 'He Wasn't there', and a link to her debut album, 'Picture Imperfect'. The countdown to her UK tour was a late addition, but it creates a more exciting atmosphere, and a link is also provided to buy tickets for the tour.
Clicking on the 'Buy Tickets Now' button will take the user to the Tour page. Initially this page was named events, but upon conducting further research, we realised that it was more conventional to have a Tour page rather than an events page, especially as many of the 'events' can come under the news section.
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