Age: 12-24
Gender: Female
Occupation: Student
Class: Middle-class
Interests: Various cultural activities, such as music, fashion, film, photography and literature, as well as socialising.
Tweens (12-14)
- They would appreciate the fairytale idea of it
- Our artist would be aspirational to them
- They would enjoy the aesthetics; the cute props and the dance scenes
They would like the themes of romance and comedy
Teenagers (15-18)
- They would find our artist aspirational - they may copy her style, or find the couple scenario aspirational
- They would relate to the popular culture references
- They would appreciate the one-shot aspect of our video
- They would like the themes of romance and comedy
- They would notice the underlying meanings to the video
Young Adults (19-24)
- The child-like feel of our video would promote feelings of nostalgia
- They would be able to relate to the situation (the break-up/make-up idea)
- They would like the one shot idea
Our target audience would share our music video on social media sites such as Facebook and Twitter as social media is familiar to people of all ages in this day and age.
SECONDARY AUDIENCE
Age: middle aged
Gender: Female
Occupation: Any - perhaps creative
Class: Middle-class
Interests: Various cultural activities, such as music, fashion, film, photography and literature, as well as socialising.
Why?: Nostalgia, their daughters would share it with them, the retro feel, the novelty of having a one-shot
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